In startups, most experiments don’t work the first time. If you treat each failed experiment as wasted effort, you can lose inspiration. If you treat it as “just start again,” you keep momentum.

Extraordinary work comes from people who refuse to settle. They might work longer hours, dig deeper into problems, or iterate until something is genuinely great rather than just "good enough." But the one thing they all share is a complete intolerance for mediocrity.

To play the contact sport that is entrepreneurship you need to “collide” with customers, because that’s where the learning is.

You shouldn’t believe everything an investor tells you.