Why Smart Founders Hire Smarter People
If the only thing more important than hiring well is breathing, how do you make sure you recruit the best people for your startup?
Your investor is not your boss
You've just closed your fundraising round, and a meeting invite appears. "Monthly Board Update" is the title. Do you feel dread, or annoyance?
Filling up your buckets
Try thinking of your personal character traits as buckets to be filled or emptied. Each trait, such as focus, empathy, confidence, and resilience, is its own bucket.
Just start again
In startups, most experiments don’t work the first time. If you treat each failed experiment as wasted effort, you can lose inspiration. If you treat it as “just start again,” you keep momentum.
Your standards are not high enough
Extraordinary work comes from people who refuse to settle. They might work longer hours, dig deeper into problems, or iterate until something is genuinely great rather than just "good enough." But the one thing they all share is a complete intolerance for mediocrity.
You are avoiding feeling uncomfortable
To play the contact sport that is entrepreneurship you need to “collide” with customers, because that’s where the learning is.